Donald Trump and Kanye West have the same problem: they’re both pretending to run for President in 2024, but the media is usually only willing to help promote one fake campaign at a time. No wonder they’re attacking each other. They’re each screwing up the other’s con.

There’s only honor among thieves until they get in each other’s way. When two thieves find themselves trying to con the same mark, they both know that neither one can succeed unless one of them backs down. They each come up with reasons why the other should be the one to back down in the name of doing the “honorable” thing.

The trouble for Trump and Kanye is that they each, for their own reasons, need this. Kanye is a once-respected musician and businessman who’s already nearly destroyed himself by constantly generating negative attention for himself. He thinks that pretending to run for President in 2024 will at least keep him relevant, and that if he gives that up, he’ll just fade away.

Trump knows he’s about to be indicted on federal criminal charges like espionage, and is pretending to run for President in 2024 so he can raise money from his remaining supporters and keep up his lavish lifestyle in the meantime. Trump can’t stop himself from going to prison. But he can line his pockets for now by pretending he’s going to be a 2024 candidate, and given that New York is targeting his assets even as the Feds are targeting his freedom, he must try to line his pockets for now by pretending he’s going to be a 2024 candidate.

So it’s not difficult to figure out why these two con artists are at an impasse. They’re both pandering to the same far right loons in order to stir up controversy, relevance, and income. They’re both doing it by pretending to run for President in a future election cycle that hasn’t even come close to existing yet. They both need the mainstream media’s complicity to keep their respective cons going, even though the mere presence of both means the media can’t help either of them. They’re each too desperate to back down. And they’re both unstable enough to keep harming themselves in the name of trying to take out the other.

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